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By Jove?

What does "By Jove" mean? Well if you google the phrase you'll probably see some obscure references to Shakespeare. Jove was another way of saying the name of the Roman god Jupiter. So in a way the phrase is an expression loosely equivalent to "By God!" or "Oh My God! You might be wondering what that has to do with rice wine. Well, nothing really. The name just gives me a chuckle because Chinese rice liquor is called baijiu which is pronounced a little like By Jove. I thought it was clever and sounded cool so I'm sticking with it ok!